YOUR VIDEO
GOES HERE9:16
SPEC UGCGOES HERE9:16
SPEC UGC
READY FOR ASSETFIXDERMA
Independent creative concept · not commissioned
NOT COMMISSIONED BY THE BRAND
SPEC UGC · SKINCARE
FIXDERMA
“When skin says pause.”
An independently created concept to demonstrate creative direction.CREATIVE IDEA
A problem-to-solution routine built around a small reset moment.
- HOOK
- When skin says pause.
- STORY
- A problem-to-solution routine built around a small reset moment.
- FORMAT
- Face-to-camera + texture shots · 9:16 vertical
- LENGTH
- 20–30 seconds
- SHOT DIRECTION
- Hook → product detail → use moment → honest reaction → CTA
- CTA
- Make space for a reset.