YOUR VIDEO
GOES HERE9:16
SPEC UGCGOES HERE9:16
SPEC UGC
READY FOR ASSETTHE ORDINARY
Independent creative concept · not commissioned
NOT COMMISSIONED BY THE BRAND
SPEC UGC · SKINCARE
THE ORDINARY
“Skincare, decoded.”
An independently created concept to demonstrate creative direction.CREATIVE IDEA
Educational content presented through simple, relatable storytelling.
- HOOK
- Skincare, decoded.
- STORY
- Educational content presented through simple, relatable storytelling.
- FORMAT
- Talking head + B-roll · 9:16 vertical
- LENGTH
- 20–30 seconds
- SHOT DIRECTION
- Hook → product detail → use moment → honest reaction → CTA
- CTA
- Find your simple routine.